Casio Pro Trek.jpeg
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Casio Pro Trek.jpeg

Casio Pro Trek Smart watch case study


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Casio Pro Trek Smart watch case study


 

Casio Pro Trek4.jpeg

The Brief


The Brief


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The Brief


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To produce a series of short films that feature the new range of Casio Pro Trek watches. The project was a co-production between Casio UK and The Discovery Expeditions Pro brand, part of the Discovery Channel global network. 

Casio wanted to see the watch put through its paces by two of Discovery Expedition’s brand ambassadors. The objective was to convey the key functions and durability of the watch in a dynamic and challenging outdoor setting.


 

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The solution



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We created a series of short films for Casio’s social channels that featured two of the Discovery Channel’s film crew using the watch as a key tool in an adventure shoot scenario in Dartmoor National park. Adventure cameraman Dan Etheridge wore the watch as a navigational tool as he scaled a cliff face to shoot a climbing scene, while Director Nick O’Meally used the Pro Trek’s tidal monitors to plan a cliff jump into an ocean.

 

 

To find out more about the Casio Pro Trek, take a look here.