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Above and beyond - a short film about resilience for Landrover UK and Bear Grylls


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Above and beyond - a short film about resilience for Landrover UK and Bear Grylls


Landrover UK2.jpg

THE BRIEF


THE BRIEF


The Brief


 

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The Solution


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Land Rover UK wanted to build a meaningful story around their new model of Land Rover Discovery. 

 

The short film was commissioned by Land Rover UK for their 'Above and Beyond' series on the theme of resilience. The brand asked international adventurer, Bear Grylls to take inspirational youngster and Scout, Blake, on a once-in-a lifetime mini adventure in the Welsh wilderness. A one-off camouflaged Discovery was commissioned and featured in the micro adventure with Bear and Blake.

The film was distributed across Bear Grylls’ and Land Rovers social networks.